ProjectNextUp, in partnership with the Clive Davis Institute of Recorded Music at NYU’s Tisch School of the Arts, will present the second edition of HEROES (HER Original Empowering Stories) on April 15, 2017 in New York City, to bring men and women of all ages into the conversation of reshaping the narrative of leadership and success in the music and entertainment industry.

Themed Against All Odds, the day will highlight the stories often untold of groundbreaking women–with the intention to strengthen and create a bolder next generation.

The HEROES programming will feature talks, panels, and networking. Ticket holding attendees will have the opportunity to apply for a morning 1-on-1 Power Session with a speaker. These will be filled on a first-come first-serve basis. You will be paired with someone who matches your interests and goals. Power Sessions are an opportunity for attendees to spend quality time discussing personal goals and growth. These are specific and targeted conversations for professional development.

Heroes 2017 Program



ProjectNextUp creates important educational and networking opportunities for the next generation of music industry executives and HEROES in particular brought together inspirational and intelligent women from around the world who imparted hard-earned knowledge on the state of the industry. It’s more important than ever to let young women know that anything is possible, and that we are here to lift one another up – there’s room for all of us at the top!

Alyssa Castiglia | A&R Manager, Island Records

ProjectNextUp’s HEROES is the new standard of how college students should connect with their professionals counterparts! The entire event was revolutionary in the way we connected to the students–starting with the one-on-one sessions. I really enjoyed being able to focus on one student at a time. For me, I got to ask questions to the consumer I try to reach and market to everyday. Hopefully our answers helped the students understand what we do on a daily basis and encouraged them to pursue their dreams. Looking forward to the next event in 2017.

Katina Bynum | SVP, Young Money Cash Money

ProjectNextUp’s HEROES in Valencia, Spain, served as a unique platform to connect students and extraordinary industry leaders with various career and cultural backgrounds from around the world. Not only was I honored to serve as a vessel in mentoring inquisitive and smart students, but equally honored to do on a platform created by two intelligent, authentic and purpose-driven women whose mission is to enlighten, connect, and empower women with other women in a business that needs more of our faces in the boardroom and in the corner offices.

Tatia Adams Fox | Founder, New School of Etiquette

2016 was a very important year. From taking my ideas and putting them into action, my first public act in this path was in Valencia, Spain, when I was invited to participate in HEROES. Sharing my experience with so many talented women from the U.S., U.K. and Europe in front of young women and men who challenged us with their intelligence and curiosity, encouraged me to start training young professional women as they take their first steps in the music industry. Thank you HEROES for waking up my passion for improving the future of music with more women.

Celia Carillo | CMO, Ticketmaster Spain